INTRODUCTION:
In business today there are no easy routes to success. Competition is fierce and just opening your doors and seeing how things pan out is purely a thing of the past.
As an advisor and accountant, it's clear to me that the ones who tend to succeed are those who realize that they need to get out of their comfort zone.
Here are some tips that are not necessarily easy to achieve but if you follow them, research shows that you will be more likely to have success in whatever you do.
Figure 1: Sometimes you just have to do things you don't like to succeed in enterprise. Reactions Gifs
1. get out of bed early
Most studies will show that your energy and focus at are their highest usually in the early hours of the morning.
The early bird catches the worm as they say. If you have trouble getting out of bed and going straight to a shower, try going to a chair and having a nice of tea or coffee first.
2. learn to be a public speaker
This is a skill that very many of us are frightened of but can be an enormous advantage if you can overcome your demons.
Being able to talk in front of crowd is a communication skill that can be used for pitching your product or service and their benefits.
They say that once you get up on stage you have effectively crossed to the line of credibility. Of course what you say will either put you further cross that line or further back onto the other side but there is no doubt that those who are able to speak in front of a crowd do have an advantage over those who don't.
Figure 2: Doing what you know you should but are frightened of failure is hurdle you must overcome. Reaction Gifs
3. seek data that will provide you with business intel
Doing solid research and taking the time to find meaningful data that will give you the edge is quite often too hard for many. Speak to your small business accountant and take the time to get some industry research and apply it to your enterprise.
We are starting to see evidence of small businesses doing what is called 'data mining'. This is a technique that works out which areas in fine detail that can make or cost you more money. For example, data mining in a restaurant will provide details of how much revenue and profit a specific table is generating.
Another example might be a grocery store that realizes that men will tend to buy only a few items on a Thursday such as nappies. The grocery store knows that they tend to buy beer on a Thursday or Saturday for the weekend. Armed with this information they found that by moving the beer display closer to the nappies section beer sales went up on the Thursday. There are many examples of this and data mining is something that more and more clients want help with.
Once you have such a level of detail around things like this, you can change the way you are running the enterprise to generate more cash and profits.
4. challenge the status quo
Doing what everybody else is doing is hardly the best way to avoid a price war. Have you really sat down with your small business accountants and your team and worked out what it is that could make you stand out from the crowd? It will be one of the keys to achieving rapid small business growth.
Never accept "Because that's the way it's always been done!".
Consider running a hackathon to come up with those career defining moments.
5.be nice even when you don't really feel like it
Some days it's extremely hard to be nice to people when things aren't going right for whatever reason. This might be common sense but not always easy to achieve and it's amazing how far and what effect it can have on not only your customers but also your team.
CONCLUSION:
Next time you're asked to do something but it makes you feel scared or worried about what others might think, visualise the benefits once you have made the decision to do it. To take a risk is the new safe.
Get out of your comfort zone and enjoy the ride. To hell what others say if it doesn't come off or ends in what feels a 'disaster'.
Nobody should EVER be criticised for having a go.